No, the office isn't dead, but building owners face the challenge to optimize the digital revolution of work. Office designed from a pre covid status quo must change. While some will resist change, other owners must offer work spaces that embrace the neighborhoods they are located in. Owners are increasingly realizing the value of fluid spaces that allow for an urban campus that represents the future of work, not a field of desks.
The best example of this digital work transformation can be taken from Apple, Google and Amazon who have built campuses for their employees with variety and flexibility to suit a range of work styles.
Hudson Square Properties has adapted their office buildings that house TAMI (technology, advertising, media and information) tenants and built out custom headquarters that support the tenants individual work cultures. These properties have amenities like spacious rooftop terraces and hospitality laden lobbies offering different food and beverage options.
Landlords are working with tenants to adapt space to suit creative services and knowledge economy employees to enable them to engage with different energies, people and ideas that suit their thinking so they can accomplish the task at hand.
With an increasing share of the workforce that have become comfortable doing its work outside the office, the headquarters must draw back occupiers by offering the things that they cannot get at home.
Building owners must offer a better day at work post pandemic with an experience like a work hotel and deliver great experiences to users as part of their brand.
Interestingly, the flexibility of work at home studies have shown that since there is no emptying of an office to signal the end of a workday or a train to catch, people are working more hours and are experiencing more burnout than those on site in the office. There is, it seems a benefit to separating work life from home life.
The fact is that humans are wired for connection and not for solitude and loneliness. It's hard to collaborate, be mentored and have companionship when the office is a zoom room.
The office will come back to life post pandemic.
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