Last week's blog focused on a proposed new mixed-use real estate project centered around Altantic Avenue, Brooklyn NY. This week's blog will focus on the creative side of what is happening on Atlantic Avenue.
Atlantic Avenue Business Improvement District (AABID) has commissioned original artwork for new street banners to line the Brooklyn Boulevard. AABID was selected by New York City Small Business Services (NYC SBS) as a recipient of the Single District Small BID Support Grant, which funded the new street banners.
Mayor Eric Adams had committed to the “Rebuild, Renew, Reinvent: A Blueprint for New York City's Economic Recovery.”
AABID selected The Studio of Joshua Levi Bo, a Boerum Hill based design studio to handle the creative responsibilities of this commission entitled “Atlantic Avenue Alive”. Joshua Levi is a former Senior Art Director for the New York Times. Mr. Levi is a design professional who specializes in brand design with an impressive list of past clients such as Apple, Google, Harvard University, The IFC Center and the High Line.
On Friday, September 15th, the banners were installed throughout the district from the blocks and side streets of Atlantic Avenue between the BQE and 4th Avenue.
There are 5 banners, each of which was custom designed for Atlantic Avenue and highlights quintessential Atlantic Avenue moments such as street scene typical of businesses, visitors, residents, and culture of Atlantic Avenue such asa culturally diverse cuisine found along the commercial corridor.
According to Kelly Carroll, Executive Director of the Atlantic Avenue BID “Our new banners embody what makes Atlantic Avenue a one of a kind destination within NYC: We are colorful, dynamic, fun, diverse and beautifully chaotic place”. “Further, these new street banners signal the recovery and vibrancy of our neighborhoods in the period after the difficult years of the Covid 19 pandemic”.
According to Council Member Shahana Hanif “Brooklyn is home to so many talented artists and creators whose work deserves to be showcased and celebrated”.
To be continued...
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